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The Top 10 Ways to Market Your Small Business for 2019
Consumers are changing their ways of learning about local products, services and venues. Businesses who adjust their marketing strategy to stay in front their target customers have an edge in 2019. This post will look at 10 of the best ways to market a small business for 2019.
1. Email Marketing
Email marketing increases customer retention and sales, while giving you a huge ROI. Email marketing is still as profitable as ever in 2019. Email is still used by most people every day. They use it for financial issues, like paying bills or obtaining receipts. Email is a good place to promote your products and services, and to invite people to purchase. Your list should also be filled with content that demonstrates your expertise and builds a relationship with your customers.
Email marketing software is all you need to collect email addresses on your website or even at your local storefront. Sending emails to your list will keep them engaged with your brand. Offer special discounts and let them know about your latest products and services. By offering surveys, you can collect information about the likes, dislikes and needs of your customers.
2. Advertise on Facebook and Instagram
Instagram and Facebook ads are great ways to reach your customers where they spend the most time. They are among the most cost-effective advertising platforms of 2019 and deliver high click-through rates. This results in a great ROI. These platforms are also excellent for targeting your ideal client or customer because they use social media engagement to determine demographics, interests and other valuable information. Local businesses can benefit from these ad platforms, as you can have them displayed on mobile devices within a certain radius of your location.
You don't have to have an Instagram account or a Facebook business page to leverage the platforms through paid advertising. You can send users to any link, be it your opt-in email list or sales page.
3. Investing in Quality Signage
Signs representing your business can attract customers by not only letting them know that you exist but also making a great first impression. A poor-quality sign will make people think your business is not quality. It's important to invest in an excellent promotional sign, which will set the tone for both your business and the experience that your customers will have. Your sign should explain to potential customers why their business is better than competitors who offer similar products. To capture their attention, convey the most relevant and important information. Each sign should include a call-to-action encouraging customers to visit your website or local venue, and offer an incentive like a limited time sale or special offer.
4. Search Engine Optimization (SEO).
Search engine optimization (SEO), in 2019, is more important than it has ever been. Google Inside Search estimates that there are more than 60 trillion web pages available on the internet. This number is constantly growing. SEO puts you in front your target audience when they are searching for information about your business, products or services. Working with an SEO professional or learning SEO yourself can help you implement a SEO strategy.
Use tools such as Ubersuggest for keyword research to determine which keywords drive the most traffic to your site. Then, create blog posts incorporating those keywords. You can also see which keywords drive users to the website of your competitors and incorporate them into your own website. You can use Yoast, a plugin for WordPress, to add a keyword-rich description and title (the text displayed on Google searches) every time you create a blog post or website.Satin Metallic Wrap
5. Speak at Local Meetups
Speak at local events or meetups to establish yourself in your industry as a leader. Consider what valuable information you can share with others that will make a positive impact on their lives while showcasing your expertise. You can use your local Chamber of Commerce and Small Business Alliance to find local meetups that are looking for speakers. You can create your own Meetup using a platform such as Meetup.com or send event invitations directly from your Facebook page. It's important to get out of the digital world and into your local community, especially if you are a brick-and-mortar company.
6. Create a Facebook group
Facebook groups can be used for targeted marketing, as they are made up of individuals who have a similar interest or need. You can increase your brand's awareness by creating a group of people that are similar to your target customers. You can show off your knowledge or skills by answering questions asked in Facebook groups.
Answer the questions directly, and provide a link to your blog post for more information. This type of marketing may not be aggressive or focused on direct sales but it can help you establish your online presence and grow your brand, especially if you are a new company.Brown Car Wrap
7. Customize Your Social Media Strategy to your Target Customers
You don't need to be on every social media platform. You don't want to spend all your time on social media platforms where you can't find your target audience. You might focus your social media strategy on Facebook and Pinterest if your target audience are middle-aged mothers. Twitter and Instagram are the best options if you want to reach younger audiences. LinkedIn is a great platform for B2B companies to gain "clout". Knowing your audience can help you decide which platforms are going to give you the best return on investment.
Social media is one of the best places to market online. It allows you to showcase your personality and build rapport with your audience. Visual appeal is what makes social networks "tick". It's difficult to stand out amongst the other social media accounts without images that are unique. Include images, videos and infographics, regardless of the platform, in your posts.